Kamfanoni da yawa suna gwagwarmaya don rarrabawa da haɓaka daidaitaccen tsarin ƙididdigar tallace-tallace tare da ƙoƙarin kasuwancin kasuwancin-kasuwanci. Wannan bayanan bayanan daga g2m mafita shine hada matakan tallan B2B wadanda sukayi bayani akai a cikin su Auna Tallan ROI ebook.
Hanyar SMART zuwa Nazarin Talla
SMART kalma ce don daidaitaccen tsarin kula da duk ƙoƙarin kasuwancin:
- Szabi Me za'a auna
- Msauƙaƙe shi
- Ashare Mahimman Nemo
- Revise dabara
- Test Tasirin
Matakai na B2B Kasuwancin Canza Talla
Tare da shigo da talla ta kowane hanya, kusan duk wani bako da ya isa shafinku yana isowa, yana shiga kuma yana canzawa ta wata hanyar daban. Ruwan baƙin gargajiya da tallan bayanan ba zai yi aiki a ƙaramin matakin ba, amma a matakin macro ɗin analytics kuma ma'auni a cikin lura aikin gama-gari yana da dacewa. Matakan ukun sune TOFU, MOFU da BOFU - ga yadda ake bayyana kowannensu:
- TOFU (Top of Funnel) - Waɗannan su ne baƙi don ƙoƙarin tallan ku waɗanda yawanci a cikin matakan bincike na sake zagayen sayan. Manufar kasuwanci anan shine don tabbatar da cewa an samo alamar ku, samfur ko sabis a inda masu bincike suke bincike… akan bincike, zamantakewa, shafukan bita, kundin adireshi, da sauran shafukan masana'antu masu dacewa.
- MOFU (Tsakiyar Maɗaukaki) - Waɗannan su ne masu son sayen samfuran ku, samfura, ko sabis. Ba a sayar da su ba tukuna - amma sun gano ku a cikin bincikensu kuma suna iya yanke shawarar yin hulɗa da ku. Waɗannan baƙi ne waɗanda kuke son amfani da manyan kira-zuwa-aiki da saukakkun shafuka don ƙaddamar da su cikin zurfin siye. Talla ta Imel ita ce cibiyar wannan matakin.
- Bofu (Ofashin Funnel) - Waɗannan su ne masu siye. Sun shirya saye, suna da kasafin kuɗi, kuma sun fahimci cewa kuna da samfuran da sabis don taimakawa magance matsalolin su. Wannan matakin yana da mahimmanci tare da haɓaka jujjuyawar ku da haɗin kan tallace-tallace. Wannan kuma anan ne fasahar haɓaka tallace-tallace na iya taimakawa ta atomatik da haɓaka jujjuyawar ku.
Tsarin awo na B2B Dabarar Talla ta Inbound
Akwai matakan awo waɗanda za a iya amfani da su a kowane mataki na dabarun tallace-tallace a kowane matsayi a cikin mazurari hira.
- Top of mazurari - Kasuwancin bincike na al'ada, martaba kalmomin asali, zirga-zirgar bayanai, zirga-zirgar bincike na biya, kudin bincike da aka biya, kudin binciken da aka biya a kowane latsawa, zirga-zirgar kai tsaye (wanda galibi ya hada da zirga-zirgar aikace-aikacen zamantakewar al'umma), da kuma hanyoyin sadarwar kafofin sada zumunta da biyan kudi.
- Tsakiyar Funnel - Duba don danna-zuwa-ayyuka, duba don danna kan shafuka masu saukowa kuma danna zuwa ƙaddarar ƙaddamarwa a kan shafukan saukowa zai ba ku bayanai don ingantawa da gwada sabon lafazi, shimfidawa da abun ciki don ƙaddamar da gabatarwa.
- Kasan fo Funnel - Girman jagora, tallan da ya cancanci jagoranci, tallan da ya cancanci jagoranci, yana haifar da ƙimar bada shawarwari, shawarwari don kusantowa da ƙimar jujjuyawar duka ana auna su a wannan matakin kuma a kowane mataki.
Barka dai Doug - Godiya ga wannan! Yanzu muna farawa, muna taimaka wa ƙananan masana'antu da kyau su gudanar da tallan tallan su. Da yawa suna cike da dabaru da dabaru iri-iri. Me zaku ce shine mafi mahimmanci ma'auni don ƙananan kasuwanci don auna kamar yadda ya shafi kasuwancin shigowa? Shin akwai hanyar da za a sauƙaƙa shi da gaske ga jama'a? Godiya!