Kasuwancin Abun B2B: Babbar Jagora daga Eloqua

Allon Yanada allo 2014 10 19 a 12.43.53 AM

A wannan makon, mutanen da ke Eloqua, wani kamfanin kera motoci na atomatik, sun saki Babbar Jagora zuwa Kasuwancin Abun B2B. Jagorar ta binciko wannan kyakkyawar hanyar tallan tallace-tallace kuma tana ba da mahimmanci, amma ba keɓancewa ba, da hankali ga rawar tallan abun ciki na iya takawa ga kasuwancin B2B.

Kasuwancin abun ciki shine fasaha na ƙirƙirawa, sarrafawa da rarraba abubuwa masu mahimmanci, haɗe tare da kimiyyar auna tasirin ta akan wayewar kai, samar da jagora da kuma sayen abokin ciniki. A sauƙaƙe, sadarwa mai dacewa da kasuwanci ba tare da siyarwa ba.

Babban shirin Cibiyar Sadarwar ta Joe Pulizzi da Eloqua VP na Kasuwancin Abun ne suka rubuta Joe Chernov ne adam wata (wanda ke cikin shirinmu na Rediyo a wannan Juma'ar!), Tare da gudummawar da aka bayar ta hanyar CC Chapman da kuma Ann Handley, marubutan marubutan Dokokin Abun ciki: Yadda ake Kirkirar Blogs na Kisa, Kwasfan fayiloli, Bidiyo, Littattafan Lantarki, Yanar gizan yanar gizo (da Moreari) Waɗanda ke Gudanar da Abokan Ciniki da gnarfafa Kasuwancin ku (Sabbin Ka'idojin Kafofin Sadarwar Zamani)

Game da Eloqua: Eloqua yana sarrafa kimiyyar tallan - aiwatar da kamfen, gwaji, aunawa, bayyana ra'ayi, da jagorantar kulawa - kyale yan kasuwa su sami kwastomomi, fitar da kuɗaɗen shiga da yin abin da suka fi kyau: haɓaka samfuran ƙarfi, ƙirƙirar kamfen ɗin kirkira, da kuma isar da abubuwa masu gamsarwa.

2 Comments

  1. 1

    Kyakkyawan abubuwa. Abin mamaki shine, yawancin kamfanoni har yanzu suna fama da tsohuwar tsohuwar cuta ta ɗaukar matakin su, da canza shi zuwa mafi girma, mafi rikitarwa. Wannan ya zama dukkanin kundin kasuwancin su suna magana. Akwai wasu mahimman kalmomi da jimloli a can waɗanda yawanci suke samar da jagororin jagora zuwa mediocre. Kalmomin magana kamar “shugaban duniya”, “jagora mai bada umarni”, “mafi kyau a aji”, da sauransu, duk waɗannan suna nuna tunanin tallan da kawai baiyi tsallen buɗewa ba Na yi rubutu game da wannan a watan Fabrairu a shafin yanar gizo na ba na kamfanin ba. Ji dadin. http://hoosiercontrarian.com/2010/02/11/are-you-a-victim-of-the-great-marketing-slot-machine/

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