Manyan Mahimman Abubuwa guda 3 don Tunawa don B2B Blogging

b2b rubutun ra'ayin kanka a yanar gizo

A cikin shirya don Kasuwancin Kasuwanci na Kasuwanci don Taron Kasuwanci a Chicago, Na yanke shawarar whittle na gabatar nunin faifai zuwa danda m. Gabatarwa tare da tan na maki harsashi sune IMHO, mummunan kuma baƙi suna da wuya su tuna da duk wani bayanin da aka gabatar.

Madadin haka, Ina so in zaɓi sharuɗɗa uku waɗanda ya kamata su tsaya a kan kawunan 'yan kasuwa idan ya zo B2B rubutun ra'ayin kanka a yanar gizo. Hakanan, Ina so in yi amfani da abubuwan gani masu ƙarfi don mutane su tuna da saƙon.

Jagoranci Mai Tunani

Jagoranci Mai Tunani

Na zabi hoton Shitu Godin. Mutane suna girmama Seth saboda shi mai tunani ne a masana'antar Tallace-tallace da Talla. Seth yayi ninkaya akan halin yanzu kuma yana da kyauta don nuna ƙimar gazawar halin yanzu. Yana sa mu tunani. Kowane mutum yana jin daɗin jagora na tunani kuma an san shi a matsayin ɗaya yana da fice ga kasuwancinku. Shafin yanar gizo ingantaccen matsakaici ne don samun fice a matsayin jagorar tunani.

Voice

Voice

Mutane ba sa son karanta kalmomi a shafi, suna son jin muryar mutum. Hali a cikin aya, wannan ɗan gani na Jonathan Schwartz, Blogger da Shugaba na Sun Microsystems vs. Sama’ila J. Palmisano, Shugaban Kwamitin, IBM - yana duba adadin shafukan yanar gizo masu alaka da shafukan su.

A gaskiya ban san ko wane ne Shugaban Hukumar na IBM ba lokacin da na bincika wannan.

Kada ku ji tsoro

Kada ku ji tsoro

Kalmar karshe itace tsoro. Abinda ya dakatar da yawancin kasuwancin daga samun bulogi da gudana. Tsoron rasa iko da alama, tsoron munanan maganganu, tsoron mutane suna nuna yatsunsu da dariya, tsoron fadin gaskiya. Wasu daga cikin ƙididdigar suna nuna yadda tsoro ke lalata wasu ƙirar ƙira don jan hankalin masu karatu da hankali. Wasu daga cikin sauran kididdigar suna nuni ga kamfanonin da suka shawo kan tsoronsu kuma suka sanya komai don mutane su narkar… kuma suna cin nasara saboda shi.

Tsoro ba dabara bane. Wani ya taba gaya min cewa ba za ka taba iya gudu da sauri ba yayin da kake kallon bayanka koyaushe. Kamfanoni da yawa ba su da tsaro kuma suna tsoron abin da ba a sani ba. Abin ban haushi shine cewa mafi girman tsoronsu zai iya zama gaskiya saboda basu shawo kansu ba.

4 Comments

  1. 1

    Doug,
    Duk abubuwan ukun da kuka ambata sun kasance abubuwan tattaunawa a kamfanina. Abu mai ban dariya shine wancan aya 1 da 2 tattaunawa ce mai sauki. Kowa yawanci akan shafi daya ne kuma ya yarda dasu da gaske. Matsayi na 3, duk da haka, ya kasance batun maimaitawa na dogon lokaci. Mutane ko dai suna ganin sun samu ko basu samu ba. Ba zan iya gaya muku sau nawa batun maganganun sharri ya zo a matsayin dalili na kada a yi wani nau'i na kafofin watsa labarun ba. Har ma ya kai ga tsoron mai gasa ya lalata mu ta hanyar sanya ƙarairayi * nishi *. Gwagwarmaya ta ci gaba.

    Jeff

    • 2

      Jeff,

      The good news is that there’s no set rule on monitoring comments on a b2b business blog. It’s as simple as instituting a ‘nice rule’ where all comments are moderated and mean comments are ignored or replied to personally. I have over 3,000 comments on my blog and have only had to write 2 people back and tell them I wouldn’t post their comment.

      Just be sure to let people know up front – this is a business blog to open communication to your customers and find solutions – not an open forum to bash the company. As well, if these are upset customers, the opportunity to write them back personally and help them vent may turn them around!

      Moderation is a great feature of virtually every blogging platform. With a B2B blog, I’d insist on it!

      Ironically, the issue with negativity in business is that people don’t see businesses as ‘people’. Rarely would someone talk to a person the way they’d write a business. I’m speaking from experience… I’ll slam a business when I fill in their ‘contact us’ form, but when I get on the phone with them I know it’s usually not the person’s fault at the other end and I tone it down.

      Samun yanar gizo yana bawa abokan ciniki mutum don gani da sani - rage haɗarin da zasu iya fara yaƙi akan layi.

      Sa'a!
      Doug

  2. 3

    Doug,
    Na gode da amsa. Ka kawo magana mai kyau. Ina son yin rajista ga makarantar "maganganun da ba a daidaita su ba" na kafofin watsa labarun. Ina jin kawai yana ba da ma'anar ƙarfafawa ga mai karatu / mabukaci na ɓangaren kafofin watsa labarai. Wannan, babu shakka, yana ba da gudummawa ga wasu tsoro a cikin kamfanina. Wataƙila ya kamata in ɗan sauƙaƙa tunanina.

    Jeff

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