Elena Teselko

Elena Teselko mai sarrafa manaja ne a KunaScan. Tana da fiye da shekaru biyar na gogewa a cikin tallace-tallace da sadarwa, gami da aiki a cikin kamfanin talla, kamfanonin IT, da kafofin watsa labarai.

Social Media Marketing

Elena TeselkoTalata, Yuni 29, 2021
646

Infographic: isticsididdigar Kafafen Watsa Labarai na Zamani 21 da Kowane Mai Kasuwa ke buƙatar Sanin A cikin 2021

Babu shakka cewa tasirin kafofin watsa labarun a matsayin tashar tallace-tallace yana karuwa kowace shekara. Wasu dandamali suna tasowa, kamar TikTok, wasu kuma suna kasancewa kusan iri ɗaya da Facebook, wanda ke haifar da canji na ci gaba a halayen masu amfani. Koyaya, tare da shekaru mutane sun saba da samfuran da aka gabatar akan kafofin watsa labarun, don haka masu kasuwa suna buƙatar ƙirƙirar sabbin hanyoyin don cimma nasara akan wannan…

Hakan ya fara ne kamar ƙungiyar littafi.

Ee, da gaske nake. Na fara aikina a kan yanar gizo sama da shekaru ashirin da suka gabata. Shafina na farko shine wani shafi mai suna Taimakawa Hannu wanda ya tattara ingantattun shafuka daga kogin yanar gizo dan taimakawa mutane da kwamfyutocin su da kuma hanyoyin samun bayanai a yanar gizo. Shekaru daga baya na siyar da yankin ga kamfanin da ya taimaka wa mutane su daina shan sigari, ɗayan ne na farko babban kwangiloli.

Na fara rubutun ra'ayin kanka a yanar gizo a kan Blogger kuma na yi waka game da komai daga siyasa zuwa kayan aikin Intanet. Na kasance a ko'ina kuma yawanci na rubuta wa kaina - ba tare da yawancin masu sauraro ba. Na kasance cikin ƙungiyar Tallace-tallacen Littattafai a Indianapolis wanda yayi girma cikin sauri ba tare da kulawa ba. Bayan lokaci, na gano cewa yawancin ƙungiyar suna zuwa wurina don shawarwarin fasaha. Haɗin tushen fasaha na da ƙwarewar kasuwanci da tallace-tallace na da ake bukata yayin da Intanet ya kawo canji cikin sauri ga masana'antu.

Bayan karantawa Tattaunawa tsirara, An motsa ni don ingantacciyar alama da sarrafa abubuwan da ke cikin shafin. Ina kuma son ƙarin iko akan kamanni da jin daɗin blog ɗina, don haka na ƙaura zuwa yankina a cikin 2006 kuma na gina rukunin yanar gizon WordPress na na farko. Tun da na mai da hankali kan fasahar tallata tallace-tallace, ba na son yankin da sunana ya shiga hanya, don haka na matsar da shafin (cikin raɗaɗi) zuwa sabon yankinsa a cikin 2008 inda yake girma tun daga lokacin.

The Martech Zone mallakar ta ne da kuma sarrafa ta DK New Media, LLC, kamfani da na fara a 2009. Bayan aiki tare da kusan kowane babban sashin tallace-tallace na kan layi a cikin aikina a ExactTarget da ƙaddamar da Compendium, Na san akwai babban buƙatu na gwaninta da jagora a cikin irin wannan masana'antu mai rikitarwa.

DK New Media kamfani ne na kaina da ke kula da wallafe-wallafe na, kwasfan fayiloli, bitar bita, shafukan yanar gizo, da kuma wasan kwaikwayo. Highbridge ita ce hukumata tare da wasu abokan hulɗa guda biyu waɗanda ke taimaka wa kamfanoni haɓaka jarin su a cikin tallace-tallace, tallace-tallace, da samfuran da ke da alaƙa. Muna ba da haɗin kai, ƙaura, horo, shawarwarin dabaru, da haɓaka al'ada.

Na gode sosai don goyon bayanku tsawon shekaru!

Douglas Karr
Shugaba, DK New Media
- VP, Highbridge

Infographic: isticsididdigar Kafafen Watsa Labarai na Zamani 21 da Kowane Mai Kasuwa ke buƙatar Sanin A cikin 2021