Kamfanoni masu amfani da Media na Zamani Don Tsinkaya Bukatar: PepsiCo

Buƙatar masu amfani a yau ya canza sauri fiye da da. A sakamakon haka, sabbin kayan samfuran suna kasawa sosai. Bayan haka, kimanta kasuwa daidai da tsinkayar buƙata na buƙatar terabytes na bayanai, wanda ya fito ne daga lambobin sayarwa, ma'amaloli na e-commerce, tarihin kantin sayar da kayayyaki, ƙididdigar farashin, tsarawa na talla, abubuwan musamman, yanayin yanayi, da wasu dalilai masu yawa. Don ƙarawa zuwa wannan, yawancin kamfanoni suna ci gaba da watsi da mahimmancin amfani da tattaunawar masu amfani da yanar gizo don hasashen sayan gaba