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Sigina na zamantakewa suna wakiltar ma'amala, kamar retweets, abubuwan da aka zaɓa, da ƙuri'u, na masu amfani da kafofin watsa labarun tare da alama, wanda ke nuna shahararsa da ingancin sa injunan bincike. Google, Bing, Yahoo, da sauran injunan bincike suna amfani da wasu algorithms don ƙayyade matsayin sakamakon bincike. Gaskiyar tasirin siginar zamantakewar akan sakamakon algorithms shine zato na kowa, tunda ana kiyaye algorithms na injunan bincike ta hanyar yarjejeniyar ba da sanarwa. Koyaya, kafofin watsa labarun babu shakka shine