Kamfas: Gano Halayen da ke Motsa Rike Abokin Ciniki

riƙe kamfas

A cewar wani binciken daga Econsultancy da Oracle Marketing Cloud, kashi 40% na kamfanoni sun fi mayar da hankali kan saye fiye da riƙewa. Estididdiga mafi rinjaye shine cewa yakai sau biyar don jawo hankalin sabon abokin ciniki fiye da riƙe na yanzu.

Koda ma mafi mahimmanci, a ganina, ba kuɗin sayo ko riƙe abokin ciniki bane, kuɗi ne da fa'idodi na tsawaita rayuwar abokin ciniki wanda ke taimakawa aikin kamfani da gaske. Kuma wannan har yanzu baiyi la'akari da tasirin raba farincikin abokin ciniki na yanzu da kuma jan hankalin sabbin abokan ciniki ba. A sauƙaƙe, riƙewa yana da ƙarfi kamar yadda haɗuwar sha'awa ke zuwa asusun ritayar ku.

Compass by Amplitude yana bawa masu haɓaka dandamali damar lura da halayen mai amfani sannan kuma su nuna tasirin waɗancan ɗabi'un a kan riƙewarka gaba ɗaya. Idan kun gane wannan, to kuna iya sake yin aikin injiniya tare da inganta dandamali ku don karfafawa.

Binciken kamfas ta hanyar bayanan mai amfani da ku da kuma gano halayen da suka fi kyau hangowa na riƙewa. Fahimtar waɗannan halayen shine mabuɗin don inganta samfuran ku da haɓaka ci gaba mai ɗorewa.

Kamfanin yana da yanayin nazari daga QuizUp, ɗayan manyan aikace-aikacen wayar salula marasa talauci a kasuwa. Ta hanyar nazarin halayen kwastomomi, sun sami damar inganta rikodin mai amfani na aikace-aikacen su.

Ga samfoti na kamfas.

amplitude-kamfas-riƙewa

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