Alterian ta Kafa Majalisar Talla ta Yan Social Media

a DMA '09 a San Diego, Alteriyan ya sanar da ƙaddamar da Marketingungiyar Tallace-tallace na Social Media.

SMMC zata samar da jagorori, takardu da shawarwari mafi kyau ga kungiyoyi akan hakikanin irin bayanan da za'a yarda dasu ta hanyar kafofin sada zumunta, da kuma yadda yakamata suyi amfani da shi yadda yakamata don samar da jagoranci da kuma sabis na abokin ciniki.

Za a sami hanyar shiga ta yanar gizo don samar da damar yin amfani da waɗannan albarkatun, wanda zai haɗa da dandalin tattaunawa da dama ga kamfanoni don nuna cewa suna nuna kyawawan halaye. Majalisar za ta hadu a karon farko a DMA a San Diego sannan daga baya a kowane kwata don tattaunawa kan abubuwan da suka faru a wannan fili, da niyyar farko don ayyana abin da ya hada da rashin yarda da bayanan kafofin watsa labarai.

SMMC za ta yi wasu manyan abubuwa ga masana'antar kafofin watsa labarun:

  • Contentirƙirar abun ciki mai amfani don ƙungiyoyi, abokan ciniki da alamu.
  • Tabbatar da kyawawan halaye da ƙa'idodi game da sirrin kafofin watsa labarun.
  • Taimakawa ƙungiyoyin tallata kafofin watsa labarun tare da ƙalubale da dama game da amfani da bayanai.

Alterian_logo.jpgWannan ya zama babban kayan aiki kuma ina fata ya biyo baya tare da wasu ƙa'idodin da masu amfani zasu iya amfani da su, hakanan, tabbatar da ɗaruruwan ƙa'idodin aikace-aikacen da suke bayyana a kullun.

Majalisar ta ƙunshi wasu masu nauyi - Rungiyar DMRS, Acxiom, Merkle, TargetBase, Alteriyan, Engauge, Epsilon da kuma Harris Interactive.

3 Comments

  1. 1

    Douglas,

    Ta yaya gungun imel kai tsaye / kamfanonin tallan imel ke wakiltar kafofin watsa labarun har ya kamata su zura ido ga majalisar tallan kafofin watsa labarun? Zasu "samarda jagorori, takardu da shawarwari mafi kyau" bisa wane kwarewa? Na shiga cikin gidan yanar gizon su kuma babu guda daya da ya ambaci kafofin watsa labarun azaman bayar da sabis ne, mafi ƙarancin ƙwarewa. Makaranta ni… Bana ganin haɗin nan.

    • 2

      Sannu @giavanni,

      Na yi imanin shekaru goma na tattarawa da tara bayanan abokin ciniki zai samar wa kamfanonin kafofin watsa labarun tarin haske game da nauyin bayanai da sirri. Ban yi imani da cewa waɗannan mutanen suna ƙoƙari su tuntuɓi kafofin watsa labarun ba, a maimakon haka suna neman shawara game da alhakin amfani da bayanai a cikin kafofin watsa labarun.

      Kana kuma magana da wani saurayi wanda ya fito daga tallan kai tsaye, wasikun kai tsaye da masana'antar watsa labarai ta gargajiya. Zan iya gaya muku cewa yin amfani da duk darussan da na koya daga waɗannan masana'antun ya ba ni ƙarfin gwiwa a kan abokaina waɗanda suka yanke shawara wata rana sun kasance masu fa'idar kafofin watsa labarun. Ina aiki don yin amfani da bayanai da fasaha shekaru 20 yanzu.

      Abu ne bayyananne a gare ni cewa Facebook da sauran kamfanonin kafofin watsa labarun ba su da wata ma'ana idan ya zo tallatawa… duk da cewa sun samar da abin hawa mai kyau a gare shi.

      Doug

  2. 3

    Sannu Douglas,

    Na goyi bayan ku sosai cewa SMMC zata samar da jagorori, takardu da shawarwari mafi kyau ga ƙungiyoyi. Anan ban iya kama abin da SMMC zai yi wa masana'antar kafofin watsa labarun ba ??

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