Content Marketing

Alterian ta Kafa Majalisar Talla ta Yan Social Media

a DMA '09 a San Diego, Alteriyan ya sanar da ƙaddamar da Marketingungiyar Tallace-tallace na Social Media.

SMMC zata samar da jagorori, takardu da shawarwari mafi kyau ga kungiyoyi akan hakikanin irin bayanan da za'a yarda dasu ta hanyar kafofin sada zumunta, da kuma yadda yakamata suyi amfani da shi yadda yakamata don samar da jagoranci da kuma sabis na abokin ciniki.

Za a sami hanyar shiga ta yanar gizo don samar da damar yin amfani da waɗannan albarkatun, wanda zai haɗa da dandalin tattaunawa da dama ga kamfanoni don nuna cewa suna nuna kyawawan halaye. Majalisar za ta hadu a karon farko a DMA a San Diego sannan daga baya a kowane kwata don tattaunawa kan abubuwan da suka faru a wannan fili, da niyyar farko don ayyana abin da ya hada da rashin yarda da bayanan kafofin watsa labarai.

SMMC za ta yi wasu manyan abubuwa ga masana'antar kafofin watsa labarun:

  • Contentirƙirar abun ciki mai amfani don ƙungiyoyi, abokan ciniki da alamu.
  • Tabbatar da kyawawan halaye da ƙa'idodi game da sirrin kafofin watsa labarun.
  • Taimakawa ƙungiyoyin tallata kafofin watsa labarun tare da ƙalubale da dama game da amfani da bayanai.

Alterian_logo.jpgWannan ya zama babban kayan aiki kuma ina fata ya biyo baya tare da wasu ƙa'idodin da masu amfani zasu iya amfani da su, hakanan, tabbatar da ɗaruruwan ƙa'idodin aikace-aikacen da suke bayyana a kullun.

Majalisar ta ƙunshi wasu masu nauyi - Rungiyar DMRS, Acxiom, Merkle, TargetBase, Alteriyan, Shiga, Epsilon da kuma Harris Interactive.

Douglas Karr

Douglas Karr shine wanda ya kafa Martech Zone da ƙwararren ƙwararren masani akan canjin dijital. Douglas ya taimaka fara farawa MarTech da dama masu nasara, ya taimaka a cikin ƙwazo na sama da dala biliyan 5 a cikin saye da saka hannun jari na Martech, kuma ya ci gaba da ƙaddamar da nasa dandamali da sabis. Shi ne co-kafa Highbridge, Kamfanin tuntuɓar canji na dijital. Douglas kuma marubuci ne da aka buga na jagorar Dummie da kuma littafin jagoranci na kasuwanci.

3 Comments

  1. Douglas,

    Ta yaya gungun imel kai tsaye / kamfanonin tallan imel ke wakiltar kafofin watsa labarun har ya kamata su zura ido ga majalisar tallan kafofin watsa labarun? Zasu "samarda jagorori, takardu da shawarwari mafi kyau" bisa wane kwarewa? Na shiga cikin gidan yanar gizon su kuma babu guda daya da ya ambaci kafofin watsa labarun azaman bayar da sabis ne, mafi ƙarancin ƙwarewa. Makaranta ni… Bana ganin haɗin nan.

    1. Sannu @giavanni,

      Na yi imani da shekaru goma na tattarawa da tara bayanan abokin ciniki za su samar da kamfanonin kafofin watsa labarun tare da ton na fahimta game da alhakin bayanai da sirri. Ban yi imani waɗannan mutanen suna ƙoƙarin tuntuɓar su a kan kafofin watsa labarun ba, maimakon haka suna ba da shawara kan alhakin amfani da bayanai a cikin kafofin watsa labarun.

      Hakanan kuna magana da wani saurayi wanda ya fito daga kasuwancin kai tsaye, wasiƙun kai tsaye da masana'antar watsa labarai ta gargajiya. Zan iya gaya muku cewa yin amfani da duk darussan da na koya daga waɗancan masana'antu ya ba ni kyakkyawar ra'ayi a kan 'yan uwana waɗanda suka yanke shawarar cewa wata rana sun kasance masu amfani da kafofin watsa labarun. Na yi aiki don yin amfani da bayanai da fasaha tsawon shekaru 20 yanzu.

      Abu ne bayyananne a gare ni cewa Facebook da sauran kamfanonin kafofin watsa labarun ba su da wata ma'ana idan ya zo tallatawa… duk da cewa sun samar da abin hawa mai kyau a gare shi.

      Doug

  2. Sannu Douglas,

    Na goyi bayan ku sosai cewa SMMC zata samar da jagorori, takardu da shawarwari mafi kyau ga ƙungiyoyi. Anan ban iya kama abin da SMMC zai yi wa masana'antar kafofin watsa labarun ba ??

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