Adver: Haɗa, Sarrafa, da kuma Nazarin Bayanan Talla

Binciken Adresity Adresity

Projectayan aikin da nake ci gaba da yiwa ɗayan kwastomomin nawa aiki shine gina dashbod ɗin tallace-tallace waɗanda ke ba da ainihin bayanai don yanke shawara akan su. Idan wannan yana da sauƙi, da gaske ba haka bane.

Ba sauki. Kowane bincike, zamantakewar, ecommerce, da dandamali na nazari suna da hanyoyin bin diddigin su - daga dabarun aiki zuwa masu dawowa ko masu amfani na yanzu. Ba wai kawai wannan ba, amma yawancin dandamali ba sa wasa da kyau tare da turawa ko jan bayanai zuwa wasu dandamali. Bari mu fuskance shi… mai gasa kamar Facebook ba zai gina mahaɗin asalin zuwa Google Studio Studio ba don mutane su haɗu da bayanan zamantakewar su da nazari a can.

Kowane babban dandamali yana da hanyar fitar da bayanai ta hanyar API ɗin su, kodayake, kuma akwai wasu hanyoyin da suke cin gajiyar wannan don taimakawa kasuwancin su inganta su tallace-tallace hankali.

Kayan aikin da na jima ina ciyarwa shine Google Data Studio. Don ƙwarewar kasuwancin kyauta, rahoto, da dandamalin dashboard - ba za a iya doke farashin kyauta ba. Abin takaici, saboda mallakar Google ne, ba zaku ga wasu 'yan wasa suna tururuwa don gina haɗin haɗin gwiwa ga bayanan su ba, kodayake. A sakamakon haka, yawancin dandamali na ɓangare na uku suna ta ƙaruwa. Ofaya daga cikin waɗannan shine Matsala.

Adverity yana ba da mafita uku:

  1. Matsanancin Datatap - Haɗa bayanai daga tsarin da yawa kuma aika zuwa kowane wuri ta atomatik tattara bayanai, shiri da tsarin gudanarwa.
  2. Basirar Adverity - Dashboards na musamman suna ba ku cikakken bayanin lokacin tallace-tallace da kasuwancin ku. Haɗa bayanan da suka dace a cikin dashboard ɗin dama don mutanen da suka dace.
  3. Matsanancin PreSense - Yin amfani da Ilimin Artificial, PreSense yana buɗe damar ingantawa ta hanyar haɓaka ilmantarwa na inji da ƙididdigar ci gaba. Ta amfani da binciken ɓoye, gano bayanai da bayar da shawarwari, kamfanoni na iya canza ikon nazarin kasuwancin su.

Matsalar Bayanai

Haɗa kuma kuyi aiki tare da ɗaukacin kafofin watsa labaru, kasuwancin ku da tsarin halittu na e-commerce. Tare da samun damar zuwa daruruwan tallan bayanan kasuwanci. Adverity yana tattara bayanai masu yawa daga kayan aiki masu yawa akan tashi. Sun haɗu da komai: daga kuɗi, zuwa batun sayarwa da bayanan yanayi.

Bala'i yana ba ku damar zurfafa zurfafawa a cikin duk tafiyar abokin ciniki fiye da da. Haɗa rafukan bayanan da aka rarrabe don samun cikakken bayanin kasuwancin abokan cinikin ku.

Sanya dukkan bayanan ka a yatsan ka kuma ka amfana da su babbar ƙaruwa cikin inganci. Babu buƙatar canzawa tsakanin dandamali don samun damar bayananku. Babu sauran shirya bayanan datti don hannu. Madadin haka, zaku iya mai da hankalin ku game da gano sabbin abubuwan fahimta da ƙirƙirar ƙarin ƙimar daga bayanai.

Sa hannun jari a cikin kasuwancin da aka ƙaddamar da yanki yanki ne wanda kamfanoni ke samun kyakkyawan sakamako. A cewar wani rahoto daga kungiyar Winterberry da kuma Global Direct Marketing Association (GDMA), game da 80% na masu ba da amsa duba bayanan abokin ciniki yana da mahimmanci ga kasuwancin su da ƙoƙarin talla. 

Menene Kasuwancin Kasuwancin Bayanai?

Tallace-tallacen bayanai hanya ce ta inganta sadarwar kasuwanci bisa ga bayanin abokin ciniki. 'Yan kasuwar da ke sarrafa bayanai suna amfani da bayanan kwastomomi don hango hasashen bukatunsu, sha'awar su da halayen su na gaba. Irin wannan basirar na taimakawa haɓaka keɓaɓɓun dabarun talla don mafi girman yuwuwar dawowa kan saka hannun jari (ROI).

Eugen Knippel, Tsanani

Nazarin Batu: Ta yaya Mindshare ya Inganta Haɗakar Bayanai & Rahoton Abokin Ciniki

Mindshare Netherlands ita ce reshen Dutch na kamfanin watsa labarai na duniya da kamfanin sabis na tallace-tallace. Tare da fiye da ma'aikata 7,000 a duk faɗin duniya, Mindshare ke da alhakin yawancin GroupM da kamfen ɗin tallata duniya na WM. Don gudanar da irin wannan babban aiki, kamfanin ya daɗe yana neman kayan aikin sayar da bayanai wanda zai iya inganta tattara bayanai, haɗakawa, da kuma ba da rahoto ga abokan cinikinsa. Wadannan burin yanzu sun cika, tare da taimakon Adverity.

Daidaita KPIs ɗinka

Mahimmanci ga tallan da ake tatsar bayanan zamani shine amfani da daidaitaccen ma'auni na tallan a duk tashoshin watsa labarai. Gwajin aikin tallace-tallace ta hanyar tashar yanar gizo an sami sauƙi yayin da aka sami daidaitaccen tsari ga duk KPIs. Wannan yana tabbatar da daidaito kan yadda aka tsara bayanai, ba tare da la'akari da inda bayanan suka samo asali ba.

Adverity yana ba da dama don ƙirƙirar manya-manyan zaɓuɓɓukan taswira waɗanda ke daidaita dukkan matakan aikinku don ku iya kwatanta apples ɗin tare da sauran tuffa ɗaiɗai. Wannan yana bawa 'yan kasuwa damar haɗawa da duk masu sauraren ayyukansu ko ɓangarorin bayanai a cikin ma'auni ɗaya ko girma ɗaya, yana taimaka musu su yanke shawara game da tallan da suka sami ilimi mai ma'ana tare da haɗin kan su.

Yi littafin Demo na Adverity

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