Littafin AdTech: Kyauta ne na Yanar Gizo kyauta don Koyon Komai game da Fasahar Talla

Littafin AdTech

Tsarin tallan tallan kan layi ya ƙunshi kamfanoni, tsarin fasaha, da kuma hanyoyin fasaha masu rikitarwa duk suna aiki tare don ba da talla ga masu amfani da yanar gizo a duk faɗin Intanit. Talla ta kan layi ta kawo abubuwa da yawa masu kyau. Na daya, an samarda masu kirkirar abun ciki tare da hanyar samun kudin shiga dan haka zasu iya raba abunsu kyauta ga masu amfani da yanar gizo. Hakanan an ba da izinin sabbin masana'antun kafofin watsa labarai da na zamani da na kasuwanci da su ci gaba da bunkasa.

Koyaya, yayin da masana'antar talla ta kan layi ta sami gogewa da yawa, akwai kuma matsaloli da yawa. Wasu misalai masu mahimmanci sun haɗa da bugun dot-com a cikin ƙarshen 1990s / farkon 2000s, kuma mafi kwanan nan, gabatar da dokokin sirri (misali GDPR) da saitunan sirri a cikin masu bincike (misali Safari's Rigakafin Hanya Mai Hankali) waɗanda ke da mummunan abu masu tallatawa, kamfanonin AdTech, da masu wallafa.

Tsarin dandamali da matakai waɗanda suka haɗu da AdTech suna da matukar rikitarwa kuma akwai resourcesan kaɗan albarkatu daga can waɗanda suke bayani a cikin sauƙin fahimta da bayyane yadda tallan kan layi ke aiki ta fuskar asali da fasaha.

Littafin AdTech

Chaptersan surorin farko na littafin sun gabatar da tarihin tallan kan layi kuma sun saita yanayin ga surori masu zuwa. Clearcode yana rufe ginshiƙan tallan dijital sannan sannu a hankali ya fara gabatar da dandamali, masu shiga tsakani, da matakan fasaha. Surorin sun hada da:

  1. Gabatarwa
  2. Tushen Talla
  3. Tarihin Fasahar Talla ta Dijital
  4. Babban Fasahar Fasaha da Masu Tsaka-tsaki a Tsarin Tsarin Talla na Dijital
  5. Babban Matsakaicin Talla da Tashoshi
  6. Ad Bauta
  7. Ad Target da Tsarin Kasafin Kuɗi
  8. Binciken da Ra'ayoyin Ra'ayoyi, Dannawa, da Sauye-sauye a cikin dandamali na AdTech
  9. Hanyoyin Siyan Media
  10. Gano Mai Amfani
  11. Manhajojin Gudanar da Bayanai (DMPs) da Amfani da Bayanai
  12. Halarci
  13. Yaudarar Ad da Bayyanawa
  14. Sirrin Mai amfani a Tallace-tallace Na Dijital
  15. Bayani daga Hannun Masu Sayarwa da kuma Hukumomin

Kungiyar a Share lambar - kamfani da ke tsarawa, haɓakawa, ƙaddamarwa, da kuma kula da software na AdTech da MarTech - ya rubuta Littafin AdTech a matsayin madaidaiciyar hanya don kowa ya fahimta fasahar tallata dijital.

Shafin yanar gizo kyauta ne wanda ƙungiyar ke sabuntawa. Kuna iya samun damar ta anan:

Karanta Littafin AdTech

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