Adobe Digital Insights: Yanayin ofungiyar Digital 2017

Jihar Adobe na Unionungiyar Digital 2017

Adobe Digital Basirar ya haɗu da kyakkyawan tarihin bayanai (shin za mu sa ran wani abu daban?) A kan Yankin Digitalungiyar Dijital - mai da hankali kan digital talla da kuma alaƙa da tsammanin mabukaci. Wataƙila abin da na fi so game da wannan labarin shine cewa sun ɗauki tarin bayanai kuma sun haɗa shi zuwa zaɓin yawan abubuwan lura da ƙarshe:

  • Kudaden Ad suna Karuwa - yayin da masu tallata talla na yau da kullun suka koma na dijital, buƙatar tallan tallace-tallace da farashi masu alaƙa suna ƙaruwa. Kudin neman wayoyin hannu-a-danna (CPC) ya tashi 11% tsakanin 2014 da 2016. Ra'ayin wayar salula-duk-dubu (CPM) ya tashi 12%, kuma tallan bidiyo sun tashi 13%. Duk da yake buƙata wani ɓangare ne na ƙididdigar, Ina kuma sha'awar idan ƙwarewar fasaha da aka ƙaddara ta shawo kan dawo da saka hannun jari.
  • Zaɓin allo yana ƙaruwa, amma Lokaci akan Yanar yana ƙasa - Ugh… abin haushi ne a gareni a cikin duniyar kallon kallo da Adobe ya ce, “hankali yana ci gaba da raguwa”. Timearamin lokaci a shafin ba yana nufin cewa kun rasa hankalin baƙon ba. Mutane suna aiki da yawa kuma suna yin bincike akan layi tare da wadatattun zaɓuɓɓuka. Don haka, idan akwai bidiyo da yawa a kan batun, sa ran baƙi su fita don yin nazarin duk zaɓin su kafin kallo. 1 a cikin mutane 5 sun ci gaba daga tallan bidiyo bayan kawai sakan 5 kuma an sami raguwar dakika 22 a lokacin da aka ɓata a kan yanar shekara shekara. Zaɓin inganci da gasa suna ci gaba da haɓaka cikin wadatar.
  • Girman yana da Sauƙi, Riƙewa Yana da Wuya - A cikin shekaru uku da suka gabata, kamfanoni masu tasowa sun ga kashi 30% na sababbin baƙi amma 73% na waɗannan baƙi na farko basu dawo ba.
  • Martech Silos - 40% na kamfanoni suna da dandamali na Martech da yawa, fasahohi, da silos, yana mai da wuya waƙa da hangen nesa ko tafiya abokin ciniki a ƙetaren na'urori da dandamali.
  • Masu Amfani Ba Su Gode da Talla - A koyaushe ina son sanin yadda kashi 58% na masu kasuwa suka ce sun fi iya kaiwa ga kwastomomi amma kashi 38% na kwastomomi ne kawai suka yarda Gaskiyar ita ce, yayin da masu amfani ba sa son talla… ya ci gaba da aiki ga masu talla. Abun tsarkakakku don yan kasuwa shine haɓaka abun ciki wanda aka yaba, mai kima, kuma aka haɓaka shi ta hanyar da ke farantawa burin su.
  • Experiwarewar Abokan Ciniki - ci gaba da haɓaka cikin mahimmancin yayin da kwastomomi ke neman yin hulɗa tare da kamfanoni ta hanyar da suke yabawa. Kuma yana aiki - aika bayanan aiki wanda ya haɗu da fasaha da kere-kere ya ga 54% ƙarin ziyarar fiye da shekaru biyu da suka gabata.

Don tattara wannan bayanan, Adobe ya zana daga ziyartar gidan yanar gizo biliyan 741, tallan biliyan 450 da bidiyo biliyan 11 aka fara. Kai!

Adobe State na Digital Union 2017 Infographic

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