Nau'ikan, Albarkatu, da Hanyoyi don Gano Talla na Yaudara

ad zamba

A wani binciken da Ofungiyar Masu Tallata Nationalasa (ANA) da White Ops, binciken ya yi hasashen masu tallata kudin zamba $ 7.2 biliyan a bara. Kuma a cikin binciken talla na dijital na Amurka, Hadin Kimiyya gano 8.3% na duk tallan talla a matsayin yaudara, idan aka kwatanta da kashi 2.4% na tallar mai talla kai tsaye. Saukewa biyu yayi rahoton cewa sama da 50% na tallan dijital ba a taɓa gani ba.

Menene Ire-iren Yaudarar Talla?

  1. Buga (CPM) Ad zamba - 'yan damfara suna boye tallace-tallace a cikin pixel 1 × 1 ko kuma suna tallata juna a kan juna don ninka abubuwan da wani talla yake gani a shafin.
  2. Binciko (CPC) Ad Fraud - 'yan damfara suna kirkirar gidan yanar gizo na karya, wani lokaci kai tsaye, wadanda suke amfani da kalmomin shiga-tsada-tsallake-tsallake cikin abubuwan da ke ciki don fitar da tallace-tallace masu tsada zuwa shafukan su.
  3. Abokan (CPA) Ad zamba (AKA Kayan Kukis) - shafukan yanar gizo galibi masu biya suke biyansu, don haka 'yan damfara suna kirkirar aikin karya don yaudarar tsarin talla ya yarda akwai aiki.
  4. Gubar (CPL) Ad zamba (AKA Canjin Canza) - yi imani da shi ko a'a, mayaudara na iya biyan masu amfani da kuɗi kaɗan don cika fom fiye da yadda ake biyan su don sauyawa… wanda ke haifar da karya, jagoranci mai fa'ida.
  5. Allurar Ad da Yaudarar AdWare - 'yan damfara suna amfani da sandunan kayan aiki ko malware don cusa tallace-tallace a cikin kwarewar binciken masu amfani na ainihi, suna samar da ƙarin tallan talla da ƙimar danna-ta hanyar mafi girma.
  6. Shafukan Yanki ko Yaudarar Samun Talla - 'yan damfara sun tsara adireshin URL na shafukan yanar gizo don sanya masu tallata tunanin karya ko satar fasaha ko kuma shafukan batsa da gaske shafukan yanar gizan masu wallafa labaran kirki ne.
  7. CMS zamba - 'yan damfara suna yin hacking ko sanya malware a cikin tsarin kula da abun ciki na mai wallafe-wallafe wanda ke kirkirar shafukan su ta amfani da ingantattun yankuna.
  8. Sake Sake Nufin Yaudara - Bots suna kwaikwayon baƙi na ainihi kuma suna ƙirƙirar ra'ayoyi da dannawa game da kamfen sake dawowa da ake gudanarwa.
  9. Cin Hanci da Rashawa ko Yaudarar Masu Sauraro - masu bugawa suna siyan zirga-zirgar ababen hawa daban-daban don fadada adadin abubuwan da ake bukata don cika kamfen din talla.

Idan kuna son karantawa game da waɗannan nau'ikan tallan tallan dalla-dalla, bincika labarin John Wilpers, Menene nau'ikan tara na yaudarar tallan dijital?

Maganin Ad zamba

Kamfanoni ukun da aka ambata a sama suma shuwagabanni ne a cikin sararin samar da mafita na Ad Fraud.

ilimin ad kimiyya

  • Hadin Kimiyya - girmamawa da Majalisar Rating Media, Maganin Ad Kimiyyar adreshi ya kunshi gidan yanar gizo na wayar hannu, tallan-in-app na wayoyin hannu, tebur, nuni da kuma gano damfara na tallan bidiyo. Fasahar mallakar su da ingantawa suna samar maka da hanyar rage almubazzaranci a cikin shirin ka na yada labarai ta hanyar toshe talla daga duk wata hanyar da za'a bika a shafukan yanar gizo na yaudara da kuma dakatar da bayar da shawarwari na yaudara a lokacin gaske.

babban dv

  • DoubleVerify Pinnacle - yana kimanta ingancin kowane ra'ayi da aka gabatar da kuma kyakkyawan sakamakon kowane ma'aunin inganci. Har ila yau, dandamali yana sauƙaƙa yanke shawara game da ingantawa ta hanyar samar da zurfin bincike da kuma gani na ainihi don motsa ingancin tasirinku.

farin ops

  • WhiteOps FraudSensor da MediaGuard - FraudSensor yana nazarin duk dandamali kuma yana tantance siginar mai bincike na 1,000. Yarda da MRC don ingantaccen zirga-zirga mara inganci (SIVT). MediaGuard MediaGuard shine API Maganin da zai kimanta kowace buƙata don neman talla ko talla a cikin milliseconds kuma ya samar da shirye-shiryen riga-kafi don toshe kariya ga sayayya ta zamba.

Game da Majalisar atingimanta Media

MRC ƙungiya ce ta masana'antar da ba ta riba ba wacce aka kafa a 1963 wacce ta ƙunshi manyan kamfanonin talabijin, rediyo, buga da Intanet, da kuma masu talla, da hukumomin talla da ƙungiyoyin kasuwanci waɗanda burin su shine tabbatar da auna ayyuka masu inganci, abin dogaro da tasiri.

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