RFM Acronyms

RFM

RFM shine gagarabadau don Recency, Mita, Kudi.

Sabuntawa, mita, da ƙimar kuɗi shine ma'aunin tallace-tallace da ake amfani dashi don tantancewa da gano mafi kyawun abokan ciniki dangane da halayen kashe kuɗi. Ana iya amfani da RFM don tsinkaya, ba da fifiko, da fitar da ayyukan gaba don haɓaka ƙimar rayuwar abokin ciniki (CLV) ta hanyar haɓakawa da haɓaka sayayya. Hakanan za'a iya amfani da shi don mafi kyawun ayyana madaidaicin abokin ciniki ko manufa abokan cinikin da ke da kamanceceniya ta alƙaluma ko sifofi.