DRR

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A metric used to measure the percentage of revenue retained from existing customers over a given period, typically a year. This is in contrast to the Customer Retention Rate (CRR), which measures the percentage of customers retained over the same period.

Dollar Retention Rate Formula

DRR = \ frac{ARR_1 - ARR_{sabon} + ARR_{fadada} - ARR_{contract}}{ARR_0} \ lokuta 100\%

inda:

  • ARR_0 shine Kudaden Kuɗi na Shekara-shekara a farkon lokacin
  • ARR_1 shine Kudaden Kuɗi na Shekara-shekara a ƙarshen lokacin
  • ARR_{sabo} shine Kuɗin Maimaitawa na Shekara-shekara daga sabbin abokan ciniki da aka samu a lokacin
  • ARR_{fadada} shine Ƙarin Harajin Maimaitawa na Shekara-shekara daga abokan ciniki na yanzu (haɓaka, tallace-tallace, da sauransu)
  • ARR_{kwagina} shi ne Rasa Maimaitawa na Shekara-shekara daga abokan ciniki na yau (saukar da darajar, sokewa, da sauransu)

This formula calculates the percentage of revenue retained from the existing customer base, considering factors such as upgrades, downgrades, and cancellations. A DRR above 100% indicates that the additional revenue from existing customers (expansions) exceeds the lost revenue (contractions). In comparison, a DRR below 100% suggests that the company is losing more revenue from existing customers than it is gaining.

  • Gajarta: DRR
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