CDP

Tsarin software wanda ke tattarawa yana haɗawa da sarrafa bayanan abokin ciniki daga tushe daban-daban don ƙirƙirar haɗin kai, ra'ayi ɗaya na kowane abokin ciniki. Yana ba wa 'yan kasuwa damar fahimtar mafi kyau kuma suyi hulɗa tare da abokan cinikin su ta hanyar samar da cikakkiyar ra'ayi, 360-digiri na hulɗar abokan ciniki da hali a cikin tashoshi da yawa. Muhimman halaye da fa'idodin CDP sun haɗa da:

• Tarin bayanai: CDPs suna tattara bayanan abokin ciniki daga wurare daban-daban, kamar gidajen yanar gizo, aikace-aikacen hannu, kafofin watsa labarun, CRM tsarin, tsarin tallace-tallace, da ƙari.
• Haɗuwa bayanai: Dandalin yana tsaftacewa, daidaitawa, da haɗa bayanai daga tushe daban-daban, kawar da silos da ƙirƙirar daidaitaccen bayanin martabar abokin ciniki.
• Sabuntawa na ainihi: CDPs suna sabunta bayanan abokin ciniki yayin da sabbin bayanai ke samun samuwa, tabbatar da cewa kasuwanci za su iya samun dama ga mafi yawan bayanan zamani.
• Rariyar: Haɗin kai bayanan abokin ciniki yana samun dama ga wasu tsarin, kamar dandamali na sarrafa kansa na tallace-tallace, kayan aikin tallan imel, ko mafita na nazari, yana ba da damar keɓaɓɓun ƙwarewar abokin ciniki da aka yi niyya.
• Yanki: CDPs suna ƙyale masu kasuwa su raba abokan ciniki dangane da ma'auni daban-daban, kamar ƙididdiga, ɗabi'a, ko tarihin siye, sauƙaƙe yakin tallan tallace-tallace da keɓaɓɓun shawarwari.
• Keɓantawa da yarda: CDPs masu daraja suna ba da kayan aiki don sarrafa bayanan abokin ciniki bisa ga ka'idojin sirri, kamar GDPR ko CCPA.

CDPs ana amfani da su ta hanyar kasuwanci a cikin masana'antu daban-daban, gami da dillali, kasuwancin e-commerce, kuɗi, da kiwon lafiya, don haɓaka sayan abokin ciniki, riƙewa, da aminci. Ta hanyar amfani da mawadata, haɗin kai bayanan abokin ciniki da CDP ke bayarwa, kamfanoni za su iya ba da ƙarin dacewa, abubuwan da suka dace da kuma haɓaka ƙoƙarin tallan su.