Rahoton SoDA na 2013: Hasashen Kasuwancin Dijital

rahoton soda na 2013

The Globalungiyar Duniya don Masu Neman Inji Masu Talla sun fitar da rahotonsu na 2013 a farkon wannan shekarar. Akwai wasu mahimman bayanai a cikin rahoton a cikin dabarun tallan dijital da kuma canje-canje kan yadda kamfanoni ke amfani da hukumomin talla na dijital.

Nemo Mabuɗi

  • Fiye da rabin duk masu amsa sun ce suna kara yawan kasafin kudin tallan su, tare da yawan sauyawa daga sake rarar kasafin kudin da ake ciki zuwa dijital. Kashi 16% ne ke haɓaka yawan kuɗin ciyarwar su gabaɗaya.
  • Cikakkun hukumomin sabis suna amfana kamar yadda kamfanoni suka ƙi fadada kanun labarai, musamman yayin da hukumomi suka zama masu ƙwarewa a cikin ikon su na nazarin bayanai da tallafawa manyan-manya, masu kasuwancin dabarun cikin ƙungiyar.
  • Talla Agile yana saurin canzawa a matsayin sabon tsari don yan kasuwa suyi aiki don ƙara yawan martani ga canza bukatun kasuwa. Tabbatar karanta abokin cinikinmu da babban abokina, Wasannin Jascha Kaykas-Wolff akan Tallace-tallace na Agile.
  • Tallace-tallace ta hanyar bayanai, dabarun abun ciki da hadewa zasu ci gaba da inganta sakamakon tallan da kuma fitar da karin kudaden shiga ga kungiyoyi kamar yadda gogewar tallan take hada kai a fadin tashoshi kuma an keɓance shi ga ɗokin mutum ko abokin ciniki.

Karanta cikakken Hangen nesa na Tallan Digital 2013

Gudanar da Abun kulawa, SoDA's Binciken Bincike na Digital Outlook na 2013 yana da masu amsa 814, sama da 25% daga binciken 2012 na SoDA. 'Yan kasuwa sun wakilci kusan kashi ɗaya bisa uku na duk waɗanda aka ba da amsa daidai gwargwado tsakanin kamfanoni waɗanda ke tallata samfuran kasuwa (33%), ayyuka (31%) da haɗakar kayayyaki da aiyuka (36%). Fiye da 84% na masu amsa sun kasance masu yanke shawara masu yanke shawara da masu tasiri (CMOs, manyan jami'ai, VPs da daraktoci) tare da kasafin kuɗin talla na shekara-shekara wanda ya tashi daga US $ 5M zuwa sama da $ 100M kuma waɗanda manyan kasuwannin su ne Arewacin Amurka (50%), Turai (22 %) da APAC (12%). A wannan shekarar an sami karuwar bangarori daban-daban na masu ba da amsa, inda kashi 12% ke nuna cewa babu wata nahiya da ke da akasarin kudaden shigar da suke samu.

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