Fasahar TallaContent MarketingKayan Kasuwanci

Celtra: Gudanar da Tsarin Zane na Kirkirar Ad

Bisa lafazin Kamfanin Forrester, a madadin Celtra, 70% na masu kasuwa suna ciyar da karin lokaci ƙirƙirar abubuwan talla na dijital fiye da yadda suka fi so. Amma masu ba da amsa sun lura cewa samar da aikin kera motoci ta atomatik zai sami babban tasiri a cikin shekaru biyar masu zuwa akan ƙirar ƙirar talla, tare da tasiri mafi tasiri akan:

  • Ofarar kamfen ɗin talla (84%)
  • Inganta tsari / ingancin aiki (83%)
  • Inganta dacewar haɓaka (82%)
  • Inganta darajar haɓaka (79%)

Menene Tsarin Gudanar da Creativeirƙira?

Dandalin gudanarwa mai ƙirƙira (CMP) ya haɗu da nau'ikan kayan aikin talla na nuni da ake amfani da su ta hanyar tallace-tallace da ƙwararrun talla a cikin haɗin kai ɗaya, dandamali na tushen girgije. Waɗannan kayan aikin sun haɗa da masu ƙirar talla waɗanda ke da ikon yin ƙwaƙƙwaran ƙira a cikin girma, wallafe-wallafen tashoshi, da tattara bayanan tallace-tallace da bincike. 

G2, Fasahar Gudanar da Creativeira

Celtra

Celtra CMP ne don ƙirƙira, haɗa kai, da haɓaka tallan dijital ku. Ƙirƙirar ƙirƙira, kafofin watsa labaru, tallace-tallace, da ƙungiyoyin hukuma suna da wuri guda don ƙaddamar da yaƙin neman zaɓe da ƙwaƙƙwaran ƙira daga kayan aikin duniya zuwa kafofin watsa labarai na gida. Sakamakon haka, samfuran suna iya rage lokacin samarwa kuma suna rage kurakurai sosai. 

A ƙetaren hukumar, mun ga tallan da ƙungiyoyin kirkira suna gwagwarmaya idan ya zo ga tsarawa, samarwa, da ƙaddamar da kamfen ɗin talla a sikeli. 'Yan kasuwa da Opeungiyoyin Ayyuka Masu Creativeirƙira suna neman software don haɓaka ingantaccen tsari, aiki, sikelin da dacewar fitowar su.

Mihael Mikek, Wanda ya kafa & Babban Jami'in Celtra

Duk da yake nau'ikan suna gwagwarmaya don biyan buƙatun buƙatun kasuwancin yau da tallace-tallace, bayanan kuma sun bayyana da yawa hanyoyin mafita waɗanda zasu cika ramuka a cikin ayyukansu na yau da kullun da kuma hidimomin wuraren da ba a gano su ta hanyoyin da suke ciki. Lokacin da ake tunanin damar da zata fi tallafawa ƙirƙirar da haɓaka kayan tallan dijital, masu son amsa:

  • Tsarin dandamali don bin diddigin samarwa, ayyuka, da aiwatarwa (42%)
  • Abubuwan kirkirar kirki wanda ya dace bisa bayanai (35%)
  • Ginannen awo / gwaji (33%)
  • Bugun kirkirar kirkira sau daya a fadin dandamali da tashoshi (32%)
  • Gudanar da aiki na ƙarshe zuwa ƙarshe don ƙirƙirar dijital na multichannel (30%)

Maɓallan Celtra sun haɗa da:

  • Yi shi - Fitar da ƙirƙira wanda ke ƙirƙira mai ƙarfi da sarrafa bayanai. Dandalin shine tushen girgije don samar da ƙirƙira na ainihi. Masu haɓaka talla masu ƙarfi da masu ginin bidiyo suna da ɗan ƙasa, gogewa na mu'amala. Gina samfuri da gudanarwa tare da tabbacin inganci (QA) an gina fasali a ciki.
  • Sarrafa shi - Sami cikakken iko akan samar da kerawa na dijital ku da tafiyar matakai ta hanyar dandali na tushen girgije. Kayan aikin haɗin gwiwar gani tare da saiti da samfoti an haɗa su a cikin tsarin ƙirar talla. Ana samun damar ƙirƙirar kadari a cikin samfura da tsari. Ana samun rarrabawa a duk faɗin kafofin watsa labarai da dandamali na zamantakewa tare da sarrafa ayyukan yaƙin neman zaɓe da cikakken haɗin kan dandamali cikin tarin fasahar talla.
  • Auna shi - Haɗa bayanan ƙirƙira a cikin tashoshi don kawo bayanan aiki ga ƙungiyoyin ƙirƙira da samar da bayanan ƙirƙira ga ƙungiyoyin watsa labarai. Dandalin yana da daidaitaccen nuni da ma'aunin bidiyo, maginin rahoto, da gani ta hanyar dashboard. Hakanan akwai babban fitarwa ko rahoton API don haɗa sakamakon aiki.

Daga ƙaddamar da abun ciki na talla na dijital zuwa kayan aikin duniya, ƙirƙira aiki, da ginawa da kunna manyan tallace-tallacen tallace-tallace, masu tallace-tallace da kamfanonin watsa labarai na iya yin duka tare da Celtra's Creative Automation Solutions.

Yi littafin Celtra Demo A yau!

Douglas Karr

Douglas Karr shine CMO Bude INSIGHTS kuma wanda ya kafa Martech Zone. Douglas ya taimaka da yawa na nasara MarTech farawa, ya taimaka a cikin ƙwazo na sama da $5 biliyan a Martech saye da zuba jari, kuma ya ci gaba da taimaka wa kamfanoni wajen aiwatar da sarrafa sarrafa tallace-tallace da dabarun talla. Douglas ƙwararren ƙwararren dijital ne na duniya kuma ƙwararren MarTech kuma mai magana. Douglas kuma marubuci ne da aka buga na jagorar Dummie da kuma littafin jagoranci na kasuwanci.

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Martech Zone zai iya ba ku wannan abun cikin ba tare da farashi ba saboda muna yin monetize da rukunin yanar gizon mu ta hanyar kudaden talla, hanyoyin haɗin gwiwa, da tallafi. Za mu yi godiya idan za ku cire mai hana tallan ku yayin da kuke duba rukunin yanar gizon mu.