33Aross: Asusun Masu Sauraron Masu Sauraro tare da Tattalin Kudaden Batun Tacewa

33 fadin

Mun lura da masu buga layi na intanet suna gwagwarmaya a wannan shekara. Yawancinsu sun haɓaka abubuwan da suke fitarwa, suka faɗaɗa takensu, suka sayi masu sauraro don haɓaka ƙididdigar kallon su, kuma suka buɗe rukunin yanar gizon su ga kowane ko duk talla. Da kaina, nayi imanin hakan kuskure ne. Mun guji siyan masu sauraro, mun riƙe batutuwanmu sosai, kuma mun ƙi tallatawa akai-akai daga tallan da ba labari.

Abin godiya, cibiyoyin sadarwar talla suna amsawa.  Kimanin dala biliyan 160 za a kashe a duniya a kan tallan dijital a wannan shekara, a cewar Juniper Research. Dandamali kamar 33Bayan suna fatan daidaitawa yadda masu amfani suke hulɗa tare da tallan kan layi don haɓakawa mafi girma maimakon mayar da hankali ga matakan ƙirar gani. Masu tallatawa da CMO koyaushe suna buƙatar ba da hujjar ROI daga tallan tallan da suke kashewa. Matsayin masana'antu kamar Majalisar Rimar Media (MRC), sun sanya sandar tayi ƙasa kaɗan idan ya zo ga tantance ko ana ɗaukar talla wanda za'a iya gani.

Ra'ayoyin tallace-tallace na Wayar hannu da tebur suna buƙatar aƙalla 50% na pixels a gani don aƙalla dakika ɗaya don tallan tallace-tallace, sakan biyu don tallan bidiyo. MRC

A gefe guda, masu wallafa suna kokawa game da yadda za su mallaki rukunin yanar gizon su. Masu amfani suna yin sanyin gwiwa, suna cika su da saƙonni marasa ma'ana ko hargitsi lokacin da suke cinye abun ciki. Waɗannan batutuwan ne da kuma zurfin nazarin hulɗar mabukaci tare da tallace-tallace na kan layi wanda ya tsara zane da haɓaka sababbin samfuran guda biyu daga 33Bayan.

Sabon Bidiyo da Na'urar Ad Rukuni suna Bawa Mafi Ingancin Masana'antu

33Bayan faɗaɗa shirinta na shirin tare da ƙaddamar da Fayil din Cikin Gidan Desktop da kuma Tasirin In-Feed na Desktop. An tsara shi don taimakawa masu wallafa don fitar da ƙarin kuɗaɗen shiga, waɗannan sababbin samfuran ba sa kutsawa ba, rukunin tallan da ke da tasirin tasiri wanda ke bayyana a cikin abubuwan gidan yanar gizo ko kayan abinci. Rukunin tallan suna ba da amsa ga ayyukan gungurar mai amfani kuma suna kasancewa bayyane muddin masu kirkirar suna aƙalla kashi 50 cikin ɗari.

Kamar yadda bidiyo ke ci gaba da girma cikin shahararru, 33Bayan'Adungiyoyin talla na Fayil a cikin Fayil ɗin Kayan Fayil na Fayil suna wasa ta atomatik 15 da 30-dakika biyu waɗanda suka daidaita don wayar hannu da kallon tebur, suna bayyana a cikin rafukan abun ciki lokacin da mai kera aƙalla ya kai kashi 50 cikin ɗari. Da zarar daga ganin mai amfani, bidiyon ta tsaya kuma ta ci gaba da kunnawa sau ɗaya yayin da aka gani. Sabbin kayayyakin an tsara su ne don gogewar mai amfani ba tare da izini ba, yana bawa masu amfani cikakken iko akan gogewar, tare da zaɓi don sarrafa ƙarar ko rufe talla.

Don samun cikakken kuɗaɗen shiga ga rukunin yanar gizonmu, muna buƙatar amsa buƙatun masu amfani da ke buƙatar ƙwarewar ɓarna a kan tebur da wayar hannu da kuma buƙatun masu siye don wayar hannu ta farko, kayayyakin abinci waɗanda ke ba da babban kallo. Peter Cunha, Hanyar Zuba Jari

Nazarin Tallan Yanar Gizo Yana Bayyana Lokutan Haɗa Masu Amfani da Engarshe

Sabbin kayayyakin suna yin tunani 33Bayan'Binciken da aka yi kwanan nan, yana auna yadda za a iya ganin tallan kan layi da kuma tsawon lokacin da ake talla don auna yadda wadancan hujjojin biyu suke tasiri ga shigar mai amfani. Bayan nazarin tallace-tallace na kan layi miliyan 160 a duk shafuka masu wallafa 738 na tsawon mako guda, 33Across ya gano cewa a matsakaita, yawancin masu amfani suna danna tallace-tallace a alamar 15 na biyu kuma haɗin kai yana ƙaruwa a kan lokaci. An lalata ta na'urar:

  • 50% na haɗin mai amfani ya faru akan tebur bayan daƙiƙoƙi 15
  • A wayoyin hannu da allunan, 50% na haɗin mai amfani ya faru bayan daƙiƙa bakwai
  • Ta alamar 30 na biyu, kashi 68% na duk haɗin kai ya faru akan tebur, 74% ya faru akan wayar hannu, kuma kashi 78% ya faru akan kwamfutar hannu

Binciken ya tabbatar da cewa don tallan kan layi yayi tasiri, tallace-tallacen suna buƙatar zama a bayyane sosai kuma a ra'ayi fiye da mafi ƙarancin buƙatun yanzu.

Idan babban ma'aunin kasuwa shine dubawa bisa tsarin MRC kuma bincikenmu ya tabbatar da cewa kashi 98 cikin dari na alƙawarin yana faruwa ne bayan na biyu. A bayyane yake cewa akwai ƙaramar damar masu amfani zasu ga wannan tallan, ƙasa da yin aiki dashi. Ga CMOs don samun duk wata riba mai ma'ana kan saka hannun jarin su, suna buƙatar haɓaka shinge akan duka damar talla da kallo-lokaci. Eric Wheeler, Shugaba, 33Aross.

Matsayin masana'antu a gefe, masu bugawa da masu tallatawa yakamata suyi duban matsakaita-lokacin kallo kuma su tantance idan da gaske ƙungiyoyin talla suna da tsayi don kawo amsa ko yin tasiri mai ma'ana. Don ci gaba da sanya hannun jarin su a cikin tallan dijital, haɓaka haɓakawa, da kuma guje wa wuraren makafi, ya kamata su ƙara wayoyin hannu a cikin abinci da kuma nuna bangarori a cikin haɗin kasuwancin.

Za'a iya warware mahimman kalmomin kalmomin da suka fi wuya idan ka warware babbar kalma a kwance a tsakiyar ƙwaƙwalwar. A cikin wasanin gwada wayo da yawa waɗannan galibi suna kusa da 32 ko 33 a ƙetaren. 33Bayan yana buɗe ƙwaƙwalwa na ingancin tallan kan layi.

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