Content MarketingKasuwanci da KasuwanciKasuwancin BayaniKafofin watsa labarun & Tasirin Talla

Tabbatar da Dabarun Watsa Labarai na Zamantakewa Kan wannan Jerin Bincike na 8-Point

Yawancin kamfanonin da ke zuwa mana don tallan kafofin watsa labarun (SMM) duba kafofin watsa labarun a matsayin tashar bugawa da saye, ta iyakance ikonsu na haɓaka wayewarsu, iko, da jujjuyawa akan layi. Akwai abubuwa da yawa ga kafofin watsa labarun, gami da sauraron abokan cinikin ku da masu fafatawa, faɗaɗa hanyar sadarwar ku, da haɓaka mutanen ku da ikon alamar kan layi. Idan ka iyakance kanka ga bugawa da tsammanin siyarwa anan da can, ƙila ka ji takaici.

Kafofin watsa labarun na iya zama filin wasa ga kwastomomin ka, amma ba kamfanin ka ba. Don kasuwanci, yakamata a ɗauki tallan kafofin watsa labarun kowane ɗayan mahimmanci kamar kowane yunƙurin talla idan kuna son ganin sakamako. Ko kuma, ƙari musamman, riba.

Talla ta MDG

Kafofin watsa labarun sun zama dandamali mai ƙarfi don kasuwanci don haɗawa da masu sauraron su, gina amincin alama, da fitar da kudaden shiga. Duk da haka, samun nasara a cikin yanayin kafofin watsa labarun da ke ci gaba da bunkasa yana buƙatar daidaitaccen tsari da dabara. Tallace-tallacen MDG tana gabatar da jeri mai lamba 8 wanda ke zurfafa cikin cikakkun bayanai na ƙirƙira ingantaccen shirin tallan kafofin watsa labarun, yana tabbatar da alamar ku ta fice da bunƙasa a fagen dijital.

1. Dabaru: Tushen Nasarar Social Media

Mataki na farko a cikin kowane dabarun kafofin watsa labarun nasara shine haɓaka cikakken tsari wanda ya shafi ƙirƙirar abun ciki, sarrafa tsari, dabarun haɓakawa, da dabarun auna ƙarfi. Fahimtar abin da ke motsa ƙauna, girmamawa, da amincewa ga alamarku tsakanin masu amfani da kafofin watsa labarun yana da mahimmanci. Babban dabarar siyar da jama'a, inda ƙungiyar tallace-tallacen ku ke haɓaka da haɓaka hanyoyin sadarwar ta, na iya haɓaka isar samfuran ku da haɓaka alaƙa mai zurfi tare da abokan ciniki masu yuwu.

2. Social Platform Audit: Sani Your Filaye

Gano dandamali inda burin ku, abokan ciniki, da masu fafatawa ke aiki yana da mahimmanci. Cikakken duba dandali na zamantakewa yana taimaka muku yin amfani da ƙarfin ku da kuma amfani da raunin masu fafatawa. Wannan hangen nesa yana ba ku damar daidaita abubuwan ku da dabarun haɗin gwiwa zuwa takamaiman dandamali, haɓaka tasirin ku da ganuwa a cikin shimfidar kafofin watsa labarun.

3. Fahimtar Fasaha: Kwarewar Kayan Aikin

Don aiwatar da yaƙin neman zaɓe na tallace-tallace na kafofin watsa labarun, yana da mahimmanci a sami zurfin fahimtar iyawar dandamali na kafofin watsa labarun daban-daban. Wannan ya haɗa da ilimin tallace-tallacen wurare da yawa, haɗin kai na e-commerce, dabarun samar da jagoranci, kai wa ga masu tasiri, bin diddigin kira, wallafe-wallafen zamantakewa, ma'aunin zamantakewa, neman bita, zane-zanen zamantakewa, tallan kafofin watsa labarun, jerin gwanon abun ciki, abubuwan da aka samar da mai amfani (UGC) damar iyawa, da ƙari. Kowane ɗayan waɗannan kayan aikin na iya ba da gudummawa don haɓaka kasancewar kafofin watsa labarun ku da samun kuɗin shiga.

4. Social Media Payed: Amfani da Ikon Talla

Facebook, LinkedIn, Twitter, Pinterest, Instagram, da YouTube duk suna ba da ingantattun hanyoyi don yin niyya da haɓaka abubuwan ku ga masu sauraro masu dacewa. Kafofin watsa labarun da ake biyan kuɗi suna ba ku damar haɓaka saƙon alamar ku da isa ga alƙaluman jama'a mafi fa'ida, yana ƙara yuwuwar musanya masu sa'a zuwa abokan ciniki masu aminci.

5. Ci gaban Abun ciki: The Fuel for Social Success

Abun ciki shine tushen rayuwar dabarun kafofin watsa labarun ku. Ba tare da ingantaccen tsarin abun ciki ba, ƙoƙarinku akan dandamalin zamantakewa na iya faɗuwa daidai gwargwado. Haɗin kai da abun ciki mai mahimmanci yana jan hankalin masu sauraron ku, yana tafiyar da mu'amala, da ƙarfafa rabawa, haɓaka isar da alamar ku ta zahiri. Dabarar abun ciki mai ban sha'awa wanda aka keɓance ga zaɓin masu sauraron da kake niyya yana tabbatar da cewa ku ci gaba da ci gaba da bin diddigin masu sha'awar.

6. Gudanar da Suna: Haɓaka Amana da Aminci

Kafofin watsa labarun hanya ce ta sadarwa ta hanyoyi biyu; Kula da martanin abokin ciniki yana da mahimmanci don sarrafa sunan ku akan layi. Amsoshi masu sauri da dacewa ga batutuwan sabis na abokin ciniki ko rikice-rikice suna nuna girmamawa da haɓaka amana tare da masu sauraron ku. Gudanar da suna akan layi mai inganci (ORM) yana kiyaye hoton alamar ku, saboda gamsuwar abokan ciniki suna da yuwuwar zama masu bayar da shawarwari masu aminci.

7. Biyayya & Ƙimar Haɗari: Rage Matsaloli masu yuwuwa

Haɗa bin bin ka'ida da tsarin tantance haɗari yana da mahimmanci don guje wa rikice-rikice na doka da ƙima a cikin tallan kafofin watsa labarun. Kafofin watsa labarun suna da ƙayyadaddun ƙa'idodi da ƙa'idodi waɗanda samfuran dole ne su bi, musamman a cikin masana'antu masu mahimmanci kamar kiwon lafiya da kuɗi. Rage hatsarori yana tabbatar da santsi da amintaccen kasancewar kafofin watsa labarun, yana kiyaye amincin alamar ku.

8. Aunawa: Kididdige Nasararku

Kowane dabarar kafofin watsa labarun yakamata a danganta shi da maƙasudai masu aunawa. Aiwatar da ingantattun kayan aikin auna yana da mahimmanci, ko yana haɓaka wayar da kan jama'a, haɗin kai, kafa hukuma, haɓaka riƙe abokin ciniki, canza jagora zuwa tallace-tallace, haɓakawa, ko haɓaka ƙwarewar abokin ciniki. Bibiyar alamomin ayyuka masu mahimmanci (KPIs) yana ba ku damar kimanta tasirin dabarun ku da kuma yanke shawarar da aka yi amfani da bayanai don inganta ƙoƙarin nan gaba.

A ƙarshe, aiwatar da wannan jerin abubuwan bincike na 8 don tallan tallace-tallace na kafofin watsa labarun zai saita alamar ku akan hanyar samun nasara. Dabarar da aka yi da kyau, da aka keɓance abun ciki, haɗin kai, da sa ido mai ƙwazo za su fitar da kudaden shiga da kuma kafa alamar ku a matsayin ƙaƙƙarfan ƙarfi a cikin yanayin dijital. Ci gaba da gasar kuma ku ƙwace babbar damar kafofin watsa labarun a matsayin cibiyar samar da kudaden shiga don kasuwancin ku.

Ga cikakken bayani, Lissafin Lissafi na 8 zuwa Tallace-tallacen Media na Jama'a daga Talla ta MDG. Bincika wannan a kan dabarun ku don tabbatar da cewa kuna gina shirin kafofin watsa labarun mai fa'ida.

Dabarun Kafofin Watsa Labarai

Douglas Karr

Douglas Karr shine CMO Bude INSIGHTS kuma wanda ya kafa Martech Zone. Douglas ya taimaka da yawa na nasara MarTech farawa, ya taimaka a cikin ƙwazo na sama da $5 biliyan a Martech saye da zuba jari, kuma ya ci gaba da taimaka wa kamfanoni wajen aiwatar da sarrafa sarrafa tallace-tallace da dabarun talla. Douglas ƙwararren ƙwararren dijital ne na duniya kuma ƙwararren MarTech kuma mai magana. Douglas kuma marubuci ne da aka buga na jagorar Dummie da kuma littafin jagoranci na kasuwanci.

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