Rasa dabarun Talla da Masu Nasara na 2012

2012

Kamar yadda muka fara duba baya a shekarar da ta gabata, na yi imanin yana da mahimmanci a sami cikakken hoto game da dabarun tallan da ke haɓaka… duka cikin shahara da sakamako. Yana da mahimmanci a fahimci dabarun da masu kasuwa ke gudana a cikin da'ira kuma ba da gaske suke samar da sakamakon da suke nema ko buƙata ba.

Rasa dabarun Talla na 2012

  1. Baya - Oneaya daga cikin labaranmu da ke da rikice-rikice da mashahuri a cikin 2012 shine ya sanar da hakan SEO ya mutu. Yayinda yawancin masu ba da shawara na SEO kawai suka firgita bayan karanta taken, sauran sun fahimci cewa Google ya fitar da ƙirar ƙirar daga ƙarƙashinsu kuma dole ne su daina ƙoƙarin yaudarar algorithm ɗin kuma su fara amfani da tallace-tallace da gaske don fitar da ikon binciken alamun su. Yayi kyau ga Google kuma yayi kyau ga masu goyan bayan SEO.
  2. Lambobin QR - don Allah a fada min sun riga sun mutu. Yawancin lokaci ana samun ci gaba na fasaha wanda ya zama babban mafita wanda zamu iya amfani dashi a cikin kasuwanci. Abin takaici, a ganina, lambar QR ba ta kasance ɗayansu. Muna da wannan abu mai ban mamaki da ake kira Intanet wanda ke sauƙaƙa don kawai shiga cikin URL ko kalmar bincike kuma sami duk abin da kuke buƙata. A lokacin da zan ciro wayo na, na buɗe aikace-aikacen rubutun QR na, kuma in buɗe kuma in je URL ɗin… Da dai zan buga shi kawai. Lambobin QR ba su da amfani kawai, su ma munana ne. Ba na son ganin su a kan kayan tallata. Mafificin bayani shine ɗan gajeren URL, aika saƙon gajeriyar hanya da samun hanyar haɗi a cikin martani, ko kawai samun URL mai kyau akan rukunin yanar gizonku don sanar da mutane zuwa ziyarar.
  3. Facebook Advertising - Maganar gaskiya cewa ina amfani da tallan Facebook kuma na sami kyawawan martani a kan wasu kamfen din da muka aiwatar. Kudin ya yi ƙasa kuma da yawa akwai damar yin niyya… amma har yanzu ban iya taimakawa ba sai dai jin cewa Facebook bai fitar da samfurin ba tukuna. A kan wayar salula na Facebook, rafina yana cike da adadin talla. A kan yanar gizo, ba zan iya yin tunani ba amma ina tunanin wani lokacin ina biyan tallace-tallace don shigar bango da ya kamata a nuna. Don haka… Facebook suna ɓoye abubuwan sannan kuma su sanya ni in biya shi. Yuck.
  4. Google+ - Ina son cewa akwai wani mai fafatawa a Facebook amma ni da kaina ina gwagwarmaya a can. Lokacin da 99% na tattaunawa suke faruwa akan Facebook, yana da matukar wahala a gare ni in yi amfani da ƙoƙari a cikin Google+. Google yana yin babban aiki ga masu amfani da makamai don amfani da Google+ - tare marubuta da kuma kasuwanci na gida hadewa. Sun daɗa wasu manyan fasali tare da al'ummomi da hango… amma tattaunawa a cikin al'ummata kawai ba ta faruwa a wurin. Ina fatan cewa canje-canje.
  5. email Marketing - Kowane kasuwanci dole ne ya sami shirin imel. Kudin da aka samo ta hanyar imel har yanzu yana da ƙarfi idan aka kwatanta da duk wata hanyar tallan. Na yi imanin tallan imel mai hasara ne kodayake, saboda ba ci gaba ba ne. Har yanzu dole ne mu tsara shimfidu na shekara 20 saboda babu ci gaba ta manyan masu samar da aikace-aikacen akwatin saƙo kamar Microsoft Outlook. Da alama zai zama da sauƙi a sake fasalin imel, samar da hanyoyi don na sirri, talla, da saƙon amsawa.

Dabarun Tallata Kasuwanci na 2012

  1. mobile Marketing - babu wata shakka game da ci gaba da karɓar wayoyin zamani tare da damar Intanet. A bayyane kuma mai sauƙi, idan baku da amfani a yanar gizo ta hannu, aikace-aikacen hannu da ma saƙonnin rubutu na wayoyin hannu, kuna tabbatar da wani kaso na kasuwa. Bayanin mutum daya akan wannan… Ina ziyartar iyayena a Florida yanzu haka kuma sun sayi iphone. Lokacin da kake tunani game da matsakaiciyar mai amfani da fasaha, zan iya tabbatar maka cewa ba iyayena bane.
  2. Content Marketing - ci gaba a cikin aikace-aikacen hannu da bincike ta wayar hannu, ci gaba da karɓar Intanet a matsayin hanyar bincike, da ci gaba da canjin halaye na cin kasuwa don tsarawa, bincike da siye ta hanyar Intanet yana buƙatar kamfanin ku ya sami abun ciki don tallafawa bincike da hulɗar zamantakewa. Duk da yake rubutun ra'ayin kanka a yanar gizo yana ci gaba da bunƙasa a matsayin babban dabarun, zane mai zane, raba abun cikin zamantakewar mutane, littattafan lantarki, Fararren rubutu da bidiyo suna samun kyakkyawan sakamako fiye da kowane lokaci.
  3. Yanayin Yanayi - kuna iya lura akan Martech cewa lokacin da kuka duba takamaiman labarai, zaku ga takamaiman tallace-tallace a cikin labarun gefe. Waɗannan kuɗaɗen kira-zuwa-aiki an tsara su ta atomatik ign daidaita abubuwan ciki tare da kira don haɓaka dacewa, ƙimar danna-ta ƙarshe, da ƙarshe juyawa. Dynamic Technologies don gabatar da ingantaccen bayani dangane da abubuwan da ke ciki suna ƙaruwa cikin shaharar kuma suna zama masu araha ga yawancin kasuwancin.
  4. Tasirin Tasiri - Hanyoyin talla da yawa na iya zama mai rahusa ga kowane mai kallo, amma ba ku da irin tasirin da haɗawar mai tasirin ke da shi. Muna da tallafi a kan wannan rukunin yanar gizon da ke samun kyakkyawan sakamako - amma fa'idodin sun fi dannawa. Muna aiki tare da kamfanoni kan dabarun kansu, muna sanya labarai game da su a cikin gabatarwarmu da jawabanmu, kuma mun zama masu magana da yawun waje don samfuransu da ayyukansu. Muna da tasiri a cikin masana'antar kuma waɗannan kamfanonin fasahar tallan suna son saka hannun jari a cikin masu sauraron mu. Manyan sabbin manhajoji kamar Karamin Tsuntsu samar da aikace-aikace don nemowa da gano waɗannan masu sauraro da tasirin su.
  5. Video Marketing - Kudaden da aka kirkira da ingantaccen bidiyo suka ci gaba da faduwa a duk fadin kasar. Duk wanda ke da wayo zai iya samar da bidiyo mai ƙuduri - kuma aikace-aikace kamar iMovie yana ba su sauƙin haɓaka tare da kiɗa, ƙara sautunan murya, nade cikin wasu zane-zane, da turawa zuwa Youtube da Vimeo tare da sauƙi. Bidiyo na matsakaici ne mai jan hankali kuma yana jan ɗimbin yawan masu sauraro waɗanda ƙila ba za su ɗauki lokaci don karantawa ba.

Ambaton mai girma lashe is Twitter. Ina ganin karin magana game da amfani da Twitter ta gwamnatoci, addinai, ɗalibai da sauran ƙungiyoyi yadda ya kamata ta amfani da Twitter don sadarwa tare da talakawa (hukuncin da aka yi niyya Paparoma.) Twitter har ma da haɗin gwiwa tare da Nielsen kan samar da kimar shiga tsakani don kafofin watsa labarai na gargajiya.

Me na rasa? Za ku yarda?

daya comment

  1. 1

    An yarda cewa backlinks da tsohuwar SEO sun kasance masu rikitarwa, amma ina tsammanin duka har yanzu suna da tasiri akan aikin mai kasuwa a cikin 2013. Tabbas, yakamata a gina su ta hanyar dabi'a da bin kyawawan halaye. Wannan dabara ce ta sassauci ga waɗanda suka yi ƙoƙarin yaudara kawai. Na yi imani kuma cewa masu cinikin dabarun cin nasarar 2012 za

    bunƙasa a cikin 2013 kuma muhimmancinsu zai haɓaka. Mu a $ earch munyi niyyar haɓaka tallan bidiyo daban. Babu girke-girke don cin nasara amma lokacin da kamfani ya ƙirƙiri alama mai ban mamaki tare da daidaitattun hanyoyin dabaru babu hanyar zama mai hasara.

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